We want to increase the power of the public in elections by giving everyone a vote that really counts, and choice and competition on polling day. But under our fickle system your postcode can determine whether your vote counts.

A Real say for the Few

The insane logic of our General Elections has forced parties to focus all their attention on 'marginal seats', where just a few thousand voters can decide the outcome of our national elections. 

If you're lucky enough to live in a marginal you may have noticed the flyers piling up on your mat, the billboards popping up on your high street or the activists prowling your streets in search of votes come election time. For parties these seats - open to competition from two, and, in some rare cases, three parties are where the action is. 

Parties increasingly focused their efforts, campaigns and even policies on a small and unrepresentative number of voters. Our research indicates that as few as 8,000 voters have the power to deliver a hung parliament at the next election.  It is an affront to democracy that such a small number of 'Golden Voters' can decide who governs this country.

Vote with your head

While the few enjoy some choice and competition in their elections, the rest of us are left to contemplate how to waste our vote.

First-Past-the-Post means many of us with strong political convictions have literally no chance of electing an MP on our wavelength. If you’re not a Labour or Tory voter you will struggle in the vast number of two way contests, and at elections millions are left to contemplate tactical voting, and a “lesser of the two evils” attitude towards politics and politicians.

Simple votes for simple voters

Our simple 'X voting' was designed for the two party politics of an illiterate age. It assumes that voters needs are simple, and that they hold all parties – short of the one they actaully vote for – in equal contempt.

When all we had were Whigs and Tories that was fine. But it flies in the face of an ever more sophisticated electorate and an increasingly multi-party Britain. And with the rise of political extremism it is extraordinary that mainstream voters are unable to make a more sophisticated choice on polling day.

An Honest Vote

Our system doesn’t allow you to vote with their heart. It doesn’t allow most of us to have a real say in politics. And it assumes that we are simple creatures, unable to discriminate between parties, policies and programmes.

We want a proportional system to make every vote count. And we believe that a preferential system that allows voters to choose between candidates – even candidates of the same party - reflects the growing sophistication of the British public. AV and STV give voters that chance.