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Penny for your vote?
Some votes are worth 22 times more than others
Penny for your vote?

Elections in Britain have become the ultimate postcode lottery.

Our research shows that the parties spend 22 times more on some people's votes than on others, depending on whether they live in a safe seat or a marginal seat.

How much parties spend directly affects how likely it is that people will turn out to vote.

Our outdated electoral system, which creates too many safe seats, means that parties have no incentive to reach voters in places they are unlikely to win.

A fairer voting system would help to address this inequality.

Read our report Penny for your Vote for more details.

And why not find out how much your vote is worth with our interactive tool?


Recent News
21st November 2014
After Clacton, comes Rochester and Strood. At the start of the campaign, the Conservatives felt they stood a good chance of winning this second by-election caused by a Conservative MP defecting to UKIP.   In comparison to Clacton, it should have been a much easier ride. Clacton is the most demographically friendly seat to UKIP […]
17th November 2014
Turnout has been in the news once again, with a report from the Political and Constitutional Reform Committee advocating bank holidays on election days, votes at 16 and other structural changes to increase turnout. Structural and institutional changes are, of course, a vital component of making it easier and more desirable to vote. Yet, voting […]
14th November 2014
Today the Political and Constitutional Reform Committee has published an excellent report, Voter engagement in the UK. It sets out a series of recommendations on how to re-engage people in our representative democracy. We gave evidence to the Committee earlier in the year, and we’re delighted to see some of our recommendations taken forward.   Voter disengagement is […]