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Penny for your vote?
Some votes are worth 22 times more than others
Penny for your vote?

Elections in Britain have become the ultimate postcode lottery.

Our research shows that the parties spend 22 times more on some people's votes than on others, depending on whether they live in a safe seat or a marginal seat.

How much parties spend directly affects how likely it is that people will turn out to vote.

Our outdated electoral system, which creates too many safe seats, means that parties have no incentive to reach voters in places they are unlikely to win.

A fairer voting system would help to address this inequality.

Read our report Penny for your Vote for more details.

And why not find out how much your vote is worth with our interactive tool?


Recent News
27th March 2015
Yesterday the views of Brits were unveiled to the world. And in some ways, they make for some startling reading.   The British Social Attitudes Survey – a renowned national study of voters’ opinions – was released on Thursday. It covers all sorts of issues on what citizens think. But a few things stood out for […]
24th March 2015
What is the best way for parties to share power? How can you make minority government work? And how do you negotiate a successful coalition?   These are some of the questions likely to be at the forefront of the party leaders’ minds over the next couple of months. As we near a General Election which is […]
23rd March 2015
What many already knew about the Lords has just been confirmed by academics. A new working paper from the University of Oxford’s Department of Economics puts it simply: the “relationship between donations and nominations [for peerages] has been found to be significant”.   The report has caused shockwaves. Entitled “Is There a Market for Peerages?…A Study in the Link Between Party […]